KEN VEERMAN
My name is Ken and I am a Belgian advisor for cultural venues and other mission-driven organisations. I specialise in mission design, audience development and strategy.
You don’t want to be choosing between artistic quality, decent audiences or a healthy business. Ideally, you find a way to connect those three elements.
That’s where I come in.
I am currently working on the development of an audience development tool called The Try-Angle that will help European music venues come up with new ideas on how to reach new audiences.
Most of my work is in Dutch but I occasionally write in English too.
The City Isn’t Meant To Be Empty
/in COVID-19, post-pandemicThe pandemic is a game-changer for cultural venues in Europe. After a year of uncertainty and turmoil, a path to a new future emerges in which building communities will take centre stage. Over a year ago, a day before Belgium went into its first lockdown, I spent my day in Brussels. I remember wondering if […]
Four ways of building a better live music industry instead of returning to our pre-pandemic ways.
/in COVID-19, post-pandemicNow that the end of the pandemic appears to be within reach and live music venues are ready to get on the road to recovery, we should not strive for a simple return to normal. Instead, we should take this opportunity to fix our industry. Imagine back in 2019 you were asked to advise on […]