The Try-Angle is a tool for audience development that I am building together with Live DMA. European audiences are rapidly changing and a lot of existing music venues struggle to bring in a new crowd. Audience development is deliberate work, not something that happens automatically. But how do you start? And what can you learn […]
https://www.kenveerman.com/wp-content/uploads/2022/03/Screenshot-2022-03-30-at-11.21.26.png489746kenveermankenveerman2022-03-30 09:27:202024-04-21 08:46:06The Try-Angle: a tool for audience development
In the time between meetings I sometimes managed to get my own work done. I was using my calendar all wrong. First it was wide open and then it filled up with other people’s meetings. All of which were obviously important. Time Blocking changed that. The principle is simple: instead of starting with an open […]
https://www.kenveerman.com/wp-content/uploads/2022/02/pexels-michaela-295826.jpeg9631280kenveermankenveerman2022-02-14 08:56:092022-02-14 08:56:09My calendar was filled with other people’s meetings. Here’s how time blocking changed that.
Instead of setting overly ambitious goals for the new year, let us focus on the way we approach things in our professional lives. Here are five attitudes I am cultivating in 2022. I would love to hear yours. 1. Finding the fun in uncertainty The pandemic has been disrupting everything for nearly two years now. […]
https://www.kenveerman.com/wp-content/uploads/2022/01/pexels-magda-ehlers-1279813.jpeg12821920kenveermankenveerman2022-01-07 15:13:512022-01-07 15:13:51Forget new year’s resolutions. Here are five attitudes that will help you make the most of 2022
For too long the music industry had been built on the premise that albums couldn’t be copied. And just like that one sloppy exhaust port on the Death Star, all it takes for an impenetrable fortress to fall, is a single tiny weakness. The rise of peer-to-peer technology at the end of the nineties exploited […]
https://www.kenveerman.com/wp-content/uploads/2021/09/pexels-annam-w-1047442.jpeg13481920kenveermankenveerman2021-09-21 07:26:432021-09-21 07:26:43What a history of changing business models for the music industry teaches us about the future
The best bands in every country should have the chance to tour Europe. That’s why many countries have set up export policies to help promote the best local bands. There’s a whole network of European showcase festivals set up for that reason. Showcase festivals are basically a live catalogue of bands so international bookers can […]
https://www.kenveerman.com/wp-content/uploads/2021/04/pexels-matheus-natan-3297593.jpeg12801920kenveermankenveerman2021-09-14 06:25:342021-09-14 06:25:34Why the European music industry should focus on collective distribution channels not separate live bands
The smaller the band, the more they rely on live music venues. While successful acts have an easier time mobilising a fanbase it can be very hard for an up and coming band to fill a venue. Ideally, a small venue can find at least 30 people for an unknown great band at any time. […]
https://www.kenveerman.com/wp-content/uploads/2021/08/pexels-josh-sorenson-976863.jpeg12801920kenveermankenveerman2021-08-27 13:43:472021-08-27 13:46:07For music venues, booking great bands is only half the work
The music speaks for itself, right? Live music venues do not have a tradition of audience development. Deep down we believe that if you put on great shows, the crowds will come. It doesn’t work that way. Precisely because we are so passionate about the music we put on, live music venues can get stuck […]
https://www.kenveerman.com/wp-content/uploads/2021/08/pexels-adrien-olichon-2931251.jpeg12801920kenveermankenveerman2021-08-12 08:41:252021-08-27 13:49:31Want to build new audiences for your music venue? Here are three things to keep in mind.
It took a virus to teach the music industry how to do video calls. In Europe restrictions are slowly being lifted for live music venues. The future might not look as bright as we had hoped yet, but at least we are looking at a future. Not too long ago that wasn’t the case. Rebuilding […]
https://www.kenveerman.com/wp-content/uploads/2021/08/pexels-divyesh-maheshwari-3661650.jpeg14401920kenveermankenveerman2021-08-10 07:06:102021-08-10 07:06:10Why you should get on that Zoom call with a European colleague in the music industry today
I have a saying. A conservative is someone who understands that things only have value if you are willing to defend them. A progressive on the other hand is someone who realises that in order to preserve traditions, you need to change them every day. If you are working with institutions or brands that have […]
https://www.kenveerman.com/wp-content/uploads/2021/02/pexels-budgeron-bach-5150470.jpg12801920kenveermankenveerman2021-05-28 08:28:522021-05-28 08:28:52The Preservation Paradox. Why traditionalists should innovate and innovators should preserve the past.
The pandemic is a game-changer for cultural venues in Europe. After a year of uncertainty and turmoil, a path to a new future emerges in which building communities will take centre stage. Over a year ago, a day before Belgium went into its first lockdown, I spent my day in Brussels. I remember wondering if […]
https://www.kenveerman.com/wp-content/uploads/2021/03/pexels-picjumbocom-196667.jpeg12801920kenveermankenveerman2021-04-02 10:45:302021-04-12 07:04:47The City Isn’t Meant To Be Empty
Now that the end of the pandemic appears to be within reach and live music venues are ready to get on the road to recovery, we should not strive for a simple return to normal. Instead, we should take this opportunity to fix our industry. Imagine back in 2019 you were asked to advise on […]
https://www.kenveerman.com/wp-content/uploads/2020/12/pexels-harrison-haines-3536274-1.jpg12771920kenveermankenveerman2021-02-02 13:02:532021-02-02 13:10:27Four ways of building a better live music industry instead of returning to our pre-pandemic ways.
The Try-Angle: a tool for audience development
/in UncategorizedThe Try-Angle is a tool for audience development that I am building together with Live DMA. European audiences are rapidly changing and a lot of existing music venues struggle to bring in a new crowd. Audience development is deliberate work, not something that happens automatically. But how do you start? And what can you learn […]
My calendar was filled with other people’s meetings. Here’s how time blocking changed that.
/inIn the time between meetings I sometimes managed to get my own work done. I was using my calendar all wrong. First it was wide open and then it filled up with other people’s meetings. All of which were obviously important. Time Blocking changed that. The principle is simple: instead of starting with an open […]
Forget new year’s resolutions. Here are five attitudes that will help you make the most of 2022
/inInstead of setting overly ambitious goals for the new year, let us focus on the way we approach things in our professional lives. Here are five attitudes I am cultivating in 2022. I would love to hear yours. 1. Finding the fun in uncertainty The pandemic has been disrupting everything for nearly two years now. […]
What a history of changing business models for the music industry teaches us about the future
/in post-pandemicFor too long the music industry had been built on the premise that albums couldn’t be copied. And just like that one sloppy exhaust port on the Death Star, all it takes for an impenetrable fortress to fall, is a single tiny weakness. The rise of peer-to-peer technology at the end of the nineties exploited […]
Why the European music industry should focus on collective distribution channels not separate live bands
/in post-pandemicThe best bands in every country should have the chance to tour Europe. That’s why many countries have set up export policies to help promote the best local bands. There’s a whole network of European showcase festivals set up for that reason. Showcase festivals are basically a live catalogue of bands so international bookers can […]
For music venues, booking great bands is only half the work
/inThe smaller the band, the more they rely on live music venues. While successful acts have an easier time mobilising a fanbase it can be very hard for an up and coming band to fill a venue. Ideally, a small venue can find at least 30 people for an unknown great band at any time. […]
Want to build new audiences for your music venue? Here are three things to keep in mind.
/in post-pandemicThe music speaks for itself, right? Live music venues do not have a tradition of audience development. Deep down we believe that if you put on great shows, the crowds will come. It doesn’t work that way. Precisely because we are so passionate about the music we put on, live music venues can get stuck […]
Why you should get on that Zoom call with a European colleague in the music industry today
/in post-pandemicIt took a virus to teach the music industry how to do video calls. In Europe restrictions are slowly being lifted for live music venues. The future might not look as bright as we had hoped yet, but at least we are looking at a future. Not too long ago that wasn’t the case. Rebuilding […]
The Preservation Paradox. Why traditionalists should innovate and innovators should preserve the past.
/inI have a saying. A conservative is someone who understands that things only have value if you are willing to defend them. A progressive on the other hand is someone who realises that in order to preserve traditions, you need to change them every day. If you are working with institutions or brands that have […]
The City Isn’t Meant To Be Empty
/in COVID-19, post-pandemicThe pandemic is a game-changer for cultural venues in Europe. After a year of uncertainty and turmoil, a path to a new future emerges in which building communities will take centre stage. Over a year ago, a day before Belgium went into its first lockdown, I spent my day in Brussels. I remember wondering if […]
Four ways of building a better live music industry instead of returning to our pre-pandemic ways.
/in COVID-19, post-pandemicNow that the end of the pandemic appears to be within reach and live music venues are ready to get on the road to recovery, we should not strive for a simple return to normal. Instead, we should take this opportunity to fix our industry. Imagine back in 2019 you were asked to advise on […]