KEN VEERMAN
My name is Ken and I am a Belgian advisor for cultural venues and other mission-driven organisations. I specialise in mission design, audience development and strategy.
You don’t want to be choosing between artistic quality, decent audiences or a healthy business. Ideally, you find a way to connect those three elements.
That’s where I come in.
I am currently working on the development of an audience development tool called The Try-Angle that will help European music venues come up with new ideas on how to reach new audiences.
Most of my work is in Dutch but I occasionally write in English too.
Want to build new audiences for your music venue? Here are three things to keep in mind.
/in post-pandemicThe music speaks for itself, right? Live music venues do not have a tradition of audience development. Deep down we believe that if you put on great shows, the crowds will come. It doesn’t work that way. Precisely because we are so passionate about the music we put on, live music venues can get stuck […]
Why you should get on that Zoom call with a European colleague in the music industry today
/in post-pandemicIt took a virus to teach the music industry how to do video calls. In Europe restrictions are slowly being lifted for live music venues. The future might not look as bright as we had hoped yet, but at least we are looking at a future. Not too long ago that wasn’t the case. Rebuilding […]
The Preservation Paradox. Why traditionalists should innovate and innovators should preserve the past.
/inI have a saying. A conservative is someone who understands that things only have value if you are willing to defend them. A progressive on the other hand is someone who realises that in order to preserve traditions, you need to change them every day. If you are working with institutions or brands that have […]