KEN VEERMAN
My name is Ken and I am a Belgian advisor for cultural venues and other mission-driven organisations. I specialise in mission design, audience development and strategy.
You don’t want to be choosing between artistic quality, decent audiences or a healthy business. Ideally, you find a way to connect those three elements.
That’s where I come in.
I am currently working on the development of an audience development tool called The Try-Angle that will help European music venues come up with new ideas on how to reach new audiences.
Most of my work is in Dutch but I occasionally write in English too.
What a history of changing business models for the music industry teaches us about the future
/in post-pandemicFor too long the music industry had been built on the premise that albums couldn’t be copied. And just like that one sloppy exhaust port on the Death Star, all it takes for an impenetrable fortress to fall, is a single tiny weakness. The rise of peer-to-peer technology at the end of the nineties exploited […]
Why the European music industry should focus on collective distribution channels not separate live bands
/in post-pandemicThe best bands in every country should have the chance to tour Europe. That’s why many countries have set up export policies to help promote the best local bands. There’s a whole network of European showcase festivals set up for that reason. Showcase festivals are basically a live catalogue of bands so international bookers can […]
For music venues, booking great bands is only half the work
/inThe smaller the band, the more they rely on live music venues. While successful acts have an easier time mobilising a fanbase it can be very hard for an up and coming band to fill a venue. Ideally, a small venue can find at least 30 people for an unknown great band at any time. […]