I’m Ken Veerman, a Belgian advisor and facilitator helping venues and mission-driven organisations across Europe thrive. With over 15 years of experience, I specialise in aligning artistic vision with audience engagement and sustainable business models.

What I Offer

• Mission Design – Helping organisations articulate clear, compelling missions that inspire teams and audiences alike.
• Audience Development – Strategies to strengthen audience relationships and engagement in a meaningful way.
• Strategic Planning – Building sustainable, impact-driven plans that balance artistic ambitions, audience growth, and financial resilience.

Current Projects

I am currently working with Live DMA on developing Crowdbuilder, a tool designed to help European music venues refine their audience development strategies. This initiative supports venues in navigating the changing dynamics of audience behaviour and engagement.

Speaking & Workshops

I regularly speak at conferences and lead workshops for cultural professionals on topics such as:

• Mission-driven leadership
• Audience engagement strategies
• Organisational storytelling

These sessions provide practical insights and tools to help cultural organisations navigate the challenges of mission-driven work.

Publications

My book, Vertellers, Geen Verkopers (Storytellers, Not Salespeople), explores management strategies for cultural organisations. It asks:

• How do you manage an organisation focused on social impact rather than commercial success?
• How do you define and engage your audience when the traditional customer model doesn’t apply?

While the book is currently available in Dutch, its core principles shape my English-language workshops and talks.

Let’s Connect

If you’re looking for a speaker, a workshop facilitator, or a strategic advisor for your organisation, let’s talk. Together, we can develop stronger, more resilient cultural organisations that connect meaningfully with their audiences.